The Benefits
A Healthier, Shinier and Comfortable Coat
Glossy Coat
A glossy and luscious coat is one of the key indicators of a dog's nutritional levels.
keraGEN-IV® enhances coat quality by targeting the roots of hair growth, fortifying follicles, and boosting collagen production. With its unique ability to strengthen hair and reduce shedding, keraGEN-IV® helps your dog achieve a thicker, shinier coat that’s protected from environmental stressors.
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Reduces excessive shedding, keeping your home cleaner
Works by improving hair follicle anchoring and strengthening the connection between the skin and coat.
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Enhanced shine by promoting collagen production
Boosts the production of collagen IV, a key structural protein which enables a healthy coat sheen.
Skin Health
Approximately 25-30% of veterinary visits for dogs are due to skin issues, including allergies, infections, and irritations.
keraGEN-IV® supports skin health by strengthening its structure, enhancing hydration, and promoting faster healing. It helps to reduce irritation and inflammation by boosting the skin’s natural antioxidant defences, soothing common issues like itching and redness.
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Improved Hydration and Elasticity
By strengthening the dermal-epidermal junction, keraGEN-IV® reduces moisture loss, helping to maintain hydration.
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Protection Against Free Radicals
Its antioxidant properties protect skin cells from oxidative damage, helping to prevent dullness and improve overall skin health.
Nail Support
As our dogs explore the world, their nails endure constant wear and tear. However, keratin provides the essential building blocks to strengthen nails, ensuring durability and comfort for every step.
keraGEN-IV® is excellent for nails because it provides a rich source of keratin, the protein essential for nail strength and growth. With its high cystine content, it supports the production of durable, healthy nails while reducing brittleness and preventing cracks or splits. Additionally, keraGEN-IV® promotes proper amino acid balance, aiding in faster nail repair and maintaining overall nail health.
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Promotes strong, durable nails naturally
Boosts keratin production to reduce brittleness and breakage.
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Supports healthy nail growth and repair
Provides essential amino acids for faster nail regeneration.

The Science
Rich in amino acids like cystine, keratin supports the production of collagen and other structural proteins, promoting healthy skin hydration, durable nails, and a vibrant, glossy coat
This unique property promotes the very best out of your dogs overall skin & coat wellbeing, naturally!
The Science
Coat Health
A healthy coat starts at the root. keraGEN-IV® enhances coat quality by fortifying hair follicles, strengthening the connection between skin and coat, and boosting collagen production.
By improving hair anchoring and reducing excessive shedding, it helps your dog maintain a thicker, shinier coat that’s more resilient to environmental stressors.
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Reduces Shedding
Strengthens hair follicles to minimise shedding and keep your home cleaner.
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Enhances Shine & Texture
Boosts collagen IV production, a key structural protein that improves coat sheen and overall appearance.

The Science
Skin Health
Skin health is essential for your dog’s comfort and overall well-being.
keraGEN-IV® strengthens the skin’s structure, enhances hydration, and supports natural healing. By reinforcing the skin barrier and boosting antioxidant defenses, it helps soothe irritation, reduce inflammation, and protect against environmental stressors.
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Locks in Moisture
Strengthens the dermal-epidermal junction to prevent moisture loss, keeping skin hydrated and supple.
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Defends Against Damage
Powerful antioxidants help protect skin cells from oxidative stress, reducing irritation and promoting a healthier complexion.

The Science
Nail Health
Your dog’s nails endure daily wear and tear, making durability essential for comfort and mobility.
keraGEN-IV® provides a rich source of keratin, the key protein that strengthens nails, reduces brittleness, and prevents cracking or splitting. With its high cystine content, it supports healthy nail growth and faster repair.
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Enhances Nail Strength
Boosts keratin production to reinforce nail structure, reducing breakage and brittleness.
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Supports Growth & Repair
Provides essential amino acids that promote faster nail regeneration and long-term health.

The Source
Our Keratin is made from 100% regenerative Sheep Wool
KeraGEN-IV® is a unique form of keratin.
KeraGEN-IV® is a unique form of keratin that provides dogs with bioavailable sulfur-rich amino acids, including cystine, essential for the production of strong keratin structures. These amino acids support the synthesis of collagen IV and VII, crucial for maintaining healthy skin, coat, and nails. Additionally, cystine contributes to taurine production, enhancing anti-inflammatory responses and promoting overall cellular repair.
Reviews
Words from our community
Dogs from across New Zealand are enjoying our products. Find out what their owner's have to say.